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7 tips for Conversion Optimization of your e-commerce store


This article is about conversion optimization. Conversion optimization is critical to the success of your e-commerce store. You should have a clear understanding of where your customers are coming from, what they are looking for, and why they are leaving before you can begin to optimize for higher conversions. Here are 10 tips for conversion optimization that will help you right away!

1. Get acquainted with analytics

To optimize your eCommerce store, you need to first get acquainted with analytics. Analytics provides data on how customers interact with your site, what they are looking for, and where they are dropping off. This information can help you pinpoint areas of your store that need improvement and make the necessary changes.

Determine what needs to be measured

The type of analytics you use will depend on what you need, and how much data you want.

Use bounce rates as an indicator of interest

A high percentage of visitors who leave your site without browsing it further is a clear indicator that there’s something wrong with your site. If you can fix whatever turns your visitors off, it will be reflected in the statistics of your analytics platform.

Look at referral

If a certain page on your site is constantly sending up high bounce rates or low sales numbers, look at where they’re coming from to find out why they’re not clicking through. Low bounce rates and high conversion rates on a certain page could be an indication that it’s doing its job well.

Analyze your audience

Who is visiting your site? What are their demographics? Knowing this information can help you tailor your content and marketing efforts to better reach your target audience.

2. Making sure your site loads quickly

Loading speed is one of the most important things you can do to ensure a good user experience and, more importantly, successful conversions.

A study by Akamai Technologies found that 47 percent of people expect a web page to load in two seconds or less and that for every additional second it takes a page to load, the likelihood of a visitor bouncing increases by up to 20 percent.

That’s why it’s so important to optimize your site for speed. Here are a few tips:

Make sure all of your images are properly formatted and sized.

Use a caching plugin to improve page loading times.

Minimize the number of HTTP requests your page makes.

Use a content delivery network (CDN) to improve global performance.

Optimize your JavaScript and CSS code.

Eliminate render-blocking JavaScript and CSS.

There are many other ways to speed up your site, but these are a good place to start. By following these tips, you can ensure that your site is loading quickly and operating at peak performance.

3. Use A/B testing on landing pages

A/B testing is a great way to increase conversions because it provides you with data on what your customers are looking for. When deciding on which page will have the best results, A/B test them! By testing different versions of landing pages, you can be sure that you’re sending your visitors to the most effective and conversion-friendly page possible.

Test headlines

Headlines are some of the most important content on your site because they’re what draws and holds your visitor’s attention. They should therefore be as clear as possible and give your visitors a reason to click on them. But how do you know what headline would be best if you haven’t tested them? Test various variations of headlines and measure which ones result in more clicks.

Use video

Video is a great way to engage your visitors and keep them on your site. According to HubSpot, adding a video to your landing page can increase conversions by 80 percent. And that’s just the beginning! Videos can also be used throughout your site to keep people engaged and interested in your brand.

Let your users know what to expect

One of the most important things you can do for your site is communicate with your visitors to let them know what they should be expecting. If there’s anything that detracts people from being engaged, it’s confusion and uncertainty about their next step, which is why it’s so important to let them know what they should expect next and why it will benefit them to do so.

Highlight benefits

We’ve said it before and we’ll say it again: People don’t like uncertainty and the way to eliminate this is by communicating your value proposition as clearly as possible. Make sure you highlight the most relevant benefits of using your product or service so that it’s immediately clear to website visitors what they should expect.

4. Optimize your checkout process

1. Use a “thank you” page

2. Make the checkout process as short and simple as possible

3. Offer discounts to encourage more sales

4. Include an email newsletter sign-up form on your site

5. Add social media share buttons to make it easy for visitors to share with their friends

6. Include customer testimonials

7. Make it easy for visitors to contact you

Incorporating the right colors into your site

Studies have shown that consumers are significantly more likely to purchase products online when they are presented with a visually pleasing color scheme, but what colors should you use? It all depends on your brand’s identity, which you will hopefully have already worked out, but there are a few considerations to be had when designing your site.

Appropriate contrast

Contrast can play an important role in helping users see and understand what they’re looking at on the screen. It’s so important that Apple includes this as part of their design guidelines. When choosing colors for your site, make sure there is a good level of contrast between the background and foreground to ensure that all of your content is legible.

Compatibility with different devices

You want to make sure that your color scheme looks good on different devices, so test it out! One way to do this is by using a device emulator, such as BrowserStack.

Test your color scheme

When choosing a color scheme for your site, make sure you test it to see which colors work best together and provide the best user experience. There are several tools out there that help you do this, including Adobe Color CC and Paletton.

Creating an effective landing page

A landing page is one of the most important pages on your site because it’s what determines whether or not a visitor will become a customer. The goal of a landing page is to get the visitor to take a specific action, such as filling out a form or clicking on a button, so it must be set up properly.

5. Use social proof

When you’re setting up your e-commerce site, it’s important to make sure that you’re using all of the persuasive techniques at your disposal to increase the chances of a sale. One of the most effective techniques is social proof. By showing website visitors that others have already purchased your product or service, you’re more likely to convince them to do the same. You can do this by including testimonials on your site or displaying how many people are following you on social media.

One of the most persuasive forms of marketing is social proof. Social proof is a psychological phenomenon where an individual takes their cues from those around them. A user is more likely to convert if they see that others have already done so. This could be as simple as how many people follow your site on social media or as complex as including testimonials or reviews on your site. Whatever you do, make sure you make it clear to users that other like-minded individuals have used your product or service and liked it.

Make it easy for visitors to contact you

As a business, you must make it easy for potential and current customers to contact you. This could be through an online form, email address, or telephone number. You could even go one step further and include a chatbox on your site. This will show website visitors that you’re available and willing to help them with any questions or concerns they may have.

6. Make it easy for customers to contact you

If you’re setting up an e-commerce site, you must make it easy for customers to contact you. This could be through the use of online forms, email addresses, or telephone numbers. One way to do this is by including chat boxes on your site. This will show visitors that you’re available and willing to help with any questions or concerns they may have about your company. This can be particularly useful if you’re targeting younger customers.

Keeping your customer’s needs in mind will help your e-commerce business gain more success by having happy and satisfied customers. Part of this is making sure that the customer has easy access to contact you, should they have any questions or issues. By alleviating their concerns through quick and easy communication, you can focus on what’s important: your business. So, make sure to provide all the contact information necessary for customers to get in touch with you. It may just be the thing that helps set you apart from your competitors.

7. Offer free shipping and returns

When you’re setting up your e-commerce store, one of the most important things you can do is offer free shipping. This is because it can help increase your conversion rate. A study by Shopify found that 69 percent of shoppers are more likely to purchase if free shipping is offered.

There are several ways you can offer free shipping on your site. You could either offer it on all orders or only on orders above a certain amount. You could also specify which products are eligible for free shipping.

By offering free shipping, you’re not only making it easier for customers to purchase your products, but you’re also likely to increase your revenue. So, make sure to include free shipping on all your products and to make it easy for people to find.

Offer free returns

Just like offering free shipping, providing a free return policy can also help increase conversions. For example, Reebok found that when they offered free returns for 90 days, their revenue increased by 30 percent. This is because the longer the return policy, the more confident the customer will be in purchasing.

Not only does providing a free returns policy make your customers feel more confident about their purchase, but it also helps minimize the risk of refunds or exchanges. This is because they already know that if there are any issues with their product, you’ll either replace or give them back their money. This can help increase your conversion rate, as well as reduce refunds and exchanges.

There are several ways you could offer free returns on your site including setting a specific time frame like Reebok did (90 days), only offering it on certain products, or specifying which products are eligible for free returns. Just make sure that you make it easy for customers to find and understand your return policy.

As you can see, there are several things you can do to make it easier for customers to purchase from your e-commerce store. By following the tips mentioned in this article, you can increase your conversion rate and revenue.


In conclusion, when it comes to conversion optimization for e-commerce stores, the best practices are all about focusing on creating a happy user experience. Your customers want to feel confident that they’re buying from a reputable store with quality products and excellent customer service. The principles above are just some of the ways you can do this. The next time you set up your store or update an existing site, think about what will make your customers smile.

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