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SEO Bureau

SEO Bureau – We specialize in
data-driven search engine optimization

SEO Strategy

Content marketing and SEO agency

Each member of our team has a specific area of expertise, dedicated to performing the specific part of your company’s SEO campaign. We often see other agencies claiming to specialize in SEO but also offering two or three other services.

We believe that being a specialist rather than a generalist will lead to deeper expertise and better results. That’s why everything we do at InnerPoint is about content marketing and SEO. Even our presence on social media, our newsletters, e-books, articles, etc. are content and SEO related.

Meet us
SEO Bureau specialized illustration

A free SEO analysis is the start of a success case


We execute SEO based on a Thought Leader SEO approach

When it comes to the strategic execution of our client’s SEO campaigns, we execute with a Thought Leadership SEO approach. Being a thought leader means that you are considered an authority with expert knowledge in your industry or niche. To work toward this level, we dig deep into our client’s target audience and define their pain points and transactional behaviors.

We then focus on creating high-quality information and transaction content that is relevant to our customers’ target groups. We also work closely with our customers to ensure they are involved in the content creation process

SEO Bureau thought leadership approach

We are an SEO agency that makes data driven optimization decisions

At InnerPoint, we have a data-driven approach to SEO . We believe that the only way to truly optimize your SEO campaigns is by analyzing the data and making decisions based on what works and what does not.

Our team of experienced SEO professionals uses a variety of analytical tools to examine site data, search engine trends, and competing sites. This information helps us develop targeted SEO strategies that yield results .

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SEO Bureau data driven optimization

Understand SEO

What effort does it take to get to the top of the search results?
This is how we work with SEO, to achieve results for our customers.

Technical SEO

Technical SEO focuses on optimizing a site’s structure, content and on-page elements to make it easier for search engines to crawl and index.


Content optimization is about optimizing SEO-optimizing content on a website. Ie optimize for keywords, make blog posts, sales pages, include video / image, etc.


One of the most important aspects of any successful SEO campaign is link building. In order to rank high on search engine results pages (SERPs), your site must have links from high quality sites.

A unique dashboard

We have often found that our clients had no idea what their previous agency was actually doing. Therefore, we have developed our own tool where our customers can log in and see what is being worked on each month, and data from the SEO campaign.

SEO Bureau dashboard
SEO Bureau projektplan

SEO is a powerful long-term investment

It’s funny, we see a lot of companies not investing in SEO because they’re afraid they’ll lose money, they think SEO is dead, it’s too complex, or they think it’s taking too much time. Do you want to hear the real reason? Impatience. They do not have a solid business and they can only afford short term investments.

If you want to build and run a business for a long time, you need to make long-term decisions. While your competitors change bureaus every 3 months and try to make a quick turnaround and complain about SEO not working, you are already heading towards page 1 on Google.

We actually think it’s a good thing that results from SEO are not immediate. Because it usually filters out all the companies in short supply and gets to work with companies that are serious about growing.

SEO Bureau long-term investment

Collaborating with InnerPoint is a pleasure. They are good at conveying the technical language so we can keep up. For many months now, SEO has been our strongest marketing activity, and all the SEO work means that the majority of our revenue today comes from organic traffic.

Henrik Poulsen – Sales Manager for Malchior


Increase in organic traffic of 460% after 6 months

When we started SEO work for FastGames, so far they had only focused on paid advertising. As a Danish eCommerce business with sales of digital CD keys, there was great potential. For the first 3 months, the main focus has been on getting FastGames on the big keywords. These are the results after just 3 months.

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Frequently asked questions

As a specialized SEO agency, we have a dedicated team of expertise as well as the best SEO resources and tools on the market. In addition, your company gets your own unique dashboard with project plan and data visualization. It is also a huge advantage for our customers that we have a network of blogs, magazines and other websites to build relevant and organic links.

We help you understand SEO as a long-term strategy. Unlike other marketing strategies, such as paid search or email marketing, SEO can continue to produce results long after the campaign ends. On top of that, SEO targets users who are already interested in what you have to offer and as a result, the traffic generated by SEO is more qualified than that generated by other methods.

SEO should be considered as an investment rather than a cost. The money invested in SEO will typically be recouped many times over as a result of increased website traffic and sales. In some cases, the return on investment can be as high as 1000%.

SEO is a marathon, not a sprint. If you expect to see profitable results within a short period of time, SEO is not a good strategy. A study based on 12 years of proprietary customer data showed that it takes 6-8 months on average to go into balance on a 3-year SEO campaign. I hope it does not turn you off, because precisely these campaigns resulted in an average return on investment of 850%.

So keep in mind that it takes time to see a return on investment. But as the months go by, you should expect to see an increase in site traffic, domain authority, visibility, leads, rankings on Google, and so on. It is about going in the right direction and consistently improving over time.

The most important thing to remember is that SEO is an ongoing process and the results will not be immediate. With a little patience and the right approach, you will be able to see a significant return on your investment in SEO.