Keyword Analysis – How to do effective keyword analysis

What is a keyword analysis?

A keyword analysis is the process of finding and selecting the best keywords to target with your content and your marketing efforts. It involves identifying keyword opportunities, analyzing the competition for those keywords, and choosing the right ones to target based on your business goals and objectives.

Why is keyword analysis important for an SEO campaign?

One of the most important aspects of a successful SEO campaign is an in-depth keyword analysis. Why? Because you want to create content around the terms people are searching for. This involves finding the right keywords to target in order to attract the most relevant visitors to your site. By researching and targeting the right keywords, you can ensure that your SEO efforts are focused on attracting the right audience to your business.

There are a number of keyword analysis tools and techniques that you can use to find the best keywords for your site. The most important part is to ensure that you target keywords that have high search volume and low competition. This will ensure that you get the most for your money with your SEO efforts.

Once you have targeted the right keywords, it is important to use them throughout your website to optimize your website for the search engines. This means you use them in your titles, in your content and in your keyword tags. By doing this you can help improve your site’s placement for these keywords and attract more relevant traffic.

Before doing a keyword analysis: Understand the search intent behind searches

The word “search intent” refers to the purpose for which a user performs a search. It can be anything from finding information on a particular topic, to buying a product or service. Understanding a user’s search intent is essential to creating content that meets their needs and helps them reach their goals.

There are a number of ways to research keyword intentions. One is simply to look at the keyword itself and try to determine what the user is looking for. Another is to use keyword analysis tools, such as Google Ads Keyword Planner, which provide data on how people search for specific terms.

Once you have a good understanding of keyword intent, you can start creating content that meets the needs of your target audience. This will not only help them find what they are looking for, but it will also help you rank higher on search engine results pages (SERPs). The digital customer journey is important to understand in this context, you can read more about The Customer Journey here

The four types of search intentions

If you want to search for keywords like a professional, you need to understand these four types of search intentions and how to target them. These are the four types of search intentions:


Information searches are usually difficult to target because there are usually many sites competing for the same keyword or phrase. To optimize your site for these types of searches, make sure your content is relevant and informative. Include keyword-rich titles and descriptions so that your site appears in the top results. How do you optimize for the search engines?


Navigation searches are people who search for a specific company or brand. All you have to do is make sure your site appears in the top results for the keyword or phrase that someone is searching for.


Transaction searches are the hardest to target because people are usually looking to buy something very specific. To optimize your site for these types of searches, you need to include keyword rich titles and descriptions as well as product or service pages. Make sure your website is easy to navigate so that people can quickly and easily find what they are looking for.


Commercial searches are people who want to research further about a product or service. They are usually in the consideration phase.

Understand the different keyword types: What is the difference between short and long tail keywords?

The main difference between short tail and long tail keywords is that short tail keywords are more general while long tail keywords are more specific. Short tail keywords are typically used to attract a wider audience, while long tail keywords are used to attract a more targeted audience.

In general, short tail keywords are less competitive than long tail keywords. This is because they are more specific and therefore there is less competition for them. Long tail keywords are usually more expensive to bid on than short tail keywords.

How to do a keyword analysis?

The first step in preparing a keyword analysis is to identify keyword opportunities. This involves looking at the search engines and seeing what people are searching for that pertain to your business. There are a number of different tools you can use to help with this, including Google AdWords Keyword Planning and Google Trends.

Once you have identified some potential keyword targets, the next step is to analyze the competition for those keywords. This includes looking at how difficult it would be to rank for these keywords, as well as how much traffic they could potentially bring in. There are a variety of tools that can help with this analysis, including Google AdWords Keyword Planner and Moz Keyword Explorer.

Finally, once you have analyzed the competitors and decided which keywords are best to target, the next step is to choose the right ones to target based on your business goals and objectives. This includes taking into account factors such as search volume, keyword difficulty, and potential traffic. Once you have chosen the right keywords, you can start creating content that is optimized for those keywords. This includes both on-page optimization, such as using the keyword in the title and in the body of the content, as well as off-page optimization, such as building links to the content.

A keyword analysis is an important part of any SEO strategy. By taking the time to do keyword research, you can make sure that your content is targeted to the right audience and that you have a good chance of ranking in the search engines.

What tools can be used for a keyword analysis?

When it comes to keyword research for SEO, there are a number of good tools available. The following are some of the most popular:

SEMrush (paid)

Ahrefs (paid)

KWFinder (paid)


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