What is a Sitemap?

Have you heard of a sitemap? Have you thought about what a sitemap is? If this is the first time you’re hearing about a sitemap, you’re in the right place. In this post, you will learn all the basics about sitemaps, why you need a sitemap, and some tips to help you create sitemaps that are beneficial to your website.

What is a Sitemap?

A sitemap is a document that contains a list of links to all the pages of your website. A sitemap is an integral part of every webmaster’s toolbox, but not all websites need one. It will be best for you to decide if your website needs a sitemap and then determine the content of it.

If you have a small website with only a few pages, you may not need a sitemap. A small website can use an “index page” instead of a full-fledged sitemap. However, if your website has more than 50 pages, or if there are multiple sections on your website, it may be worthwhile to create a proper sitemap.

How does a Sitemap work?

The search engines use a sitemap to index your pages faster and more accurately. When Google’s search engine spiders trawl your website, they do not know everything about it at once. It needs help from you to find out what is on your website. Sitemaps tell Google what’s there and how to find it.

Google started using Sitemaps back in 2002 when they created a Sitemap protocol called Sitemaps 0.9. Since then, Google has made several updates to their protocol (and they also call these “sitemaps”), but the basic concept is still the same today as in 2002: A sitemap is just an XML file that contains a list of URLs ‘is for all the pages of your website, one by one.

How many types of sitemaps are there?

There are different types of sitemaps. The most common are:

– HTML Sitemap

This is the most common type of Sitemap. It is a file that contains information about all the pages of your website. This information includes the URL and links to each page. An HTML Sitemap can be submitted to search engines and other websites so that they can easily index your content.

– XML Sitemap

This type of sitemap is similar to an HTML sitemap, but it uses XML instead of HTML formatting (XML is a standard format used by many search engines). XML Sitemap makes it easier for search engines to process your content. Some web hosting companies offer tools that automatically create XML sitemaps when you add or update new content to your website.

Why do you need a Sitemap?

The answer is simple: the search engines want to find all your content as quickly as possible to return relevant results for users’ queries. Sitemaps help search engines better understand the structure of your website, which improves the way they crawl and index it.

Adding a sitemap to your website is like giving search engine spiders a guide on how to get around your website, and not just from page to page, but also from section to section. By doing this, you help them review all the important parts of your website and ensure that they do not miss anything important.

Tips for creating a Sitemap that works well for you

Here are some tips on how to create a Sitemap for your website that will help you get more visitors and get the most out of the search engines:

List your main pages

The first step in creating a sitemap is to make a list of all the URLs on your website that Google needs to index. This can be done manually or automatically using the Screaming Frog and Xenu Link Sleuth tools. But the most recommended is to start with a manual entry so that you can review each URL carefully before submitting it to Google.

If there are errors on these pages, e.g. broken links or duplicate content, the broken links and the same content may be corrected before being submitted to Googlebot.
Once all the pages are listed, use the generator on the Free Sitemap Generator to create an XML file for each page. Include the date and last change information for each page in each generated Sitemap file.
Do not hesitate to add additional URLs if you think they may be relevant to the search engines as well.

Use an appropriate level of detail.

You do not have to worry about including all the pages on your website in your sitemap. Include the important ones. If, for example. are 100 different pages on your site with content about dogs, but only 20 of these pages contain relevant information about dog training courses, you should only include these 20 pages in your Sitemap.

Make sure all URLs are valid and easy to read. This will help improve the efficiency of your crawl rate because the search engines will be able to more easily find all your content and visit it more often. It will also make it easier for visitors to find their way around.

Organize your content in a way that makes sense to users.

This means that you have to place related pages together and keep irrelevant pages separate. For example, if you has a page on the benefits of[produktnavn] and one on how to use it, place them next to each other on your sitemap. If you have different aspects of your business that have nothing to do with each other, e.g. “About us” and “Contact us”, do not collect them.
The more intuitively organized your sitemap is, the easier it will be for users to find what they are looking for, which means higher conversion rates.

Add mobile and tablet views to your Sitemap.

Sitemaps are not just for desktop users, so include both mobile and tablet views when creating a Sitemap. Sitemaps should help the search engines determine which pages your website has, so it is crucial that they can access all the pages. If they can not access all the pages of your website, they will not be able to index your website properly and ensure that people can find what they need.

Attach the details and format before finalizing your content.

One should make sure that one has followed these guidelines before finalizing its content for publication;

1. Make sure you have a uniform structure
2. Make sure all your pages are indexed
3. Make sure you adhere to the guidelines of Google and other search engines
4. Double check that you have an XML file that is easy to read
5. Make sure the URLs are short, simple and descriptive
6. Make sure you are doing some keyword optimization (KWO)
7. Make sure you have included a Sitemap

Assemble your page hierarchy

Think about which pages you want to include in your Sitemap, and then organize them so that they make sense to you and your business.
For example, if you have a webshop, it may make sense to start with a page called “Shopping Cart” and then list all items in the shopping cart below. Or maybe you have different types of products on offer, so you might want to list these first and then the specific versions of each product under these overall categories.
You also need to make sure everything is clearly labeled so people know what they are looking at throughout when they see your sitemap.

Check it against the requirements of the search engines

It’s important to check if the information in your Sitemap matches the actual content on each page. If a page e.g. has two images and another page has only one image, so make sure both pages are listed as having two images in the Sitemap so that it does not confuse users or search engines when checking their results.

Do not include unnecessary pages

This may seem obvious, but it is not. If you have included a page on your sitemap that does not exist or links back to nowhere, the search engines do not know what to do with it when they trawl your website.

If the search engines can not understand what to do when crawling through your website, it will cause all sorts of problems later on and may even result in penalties from Google or other search engines if they think there is something wrong with your website structure or design. This in turn will affect how well your website performs in the results.


In short, sitemaps are crucial to the development and growth of a website. They can provide information about the content, purpose and structure of a website. They allow people to see a website in its entirety so that they can explore its content further without getting lost. Skilled and experienced professionals use sitemaps in the planning phase of their projects; it is important for designers who want to expand their clients’ website. To do it right, the first step is to understand what a sitemap is and also to understand tips for making one.


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